Thursday, January 22, 2015

Self promotion

I've been at 2 things this past week where I was expected to talk about myself.  {sigh}

I'm primarily an educator.  I can stand in front of a class and discuss and teach on a variety of topics.  But talking about myself is different.  Its ... , well, ... personal.  It's that awkward I-want-to-share-everything-but-don't-want-to-annoy-everyone-sell-overpromote-myself.  I don't want to come across as pretentious and I don't often talk about myself.

What's worse is when it's a networking event.  And I'm sitting waiting my turn.  As everyone talks I think of what I'm going to say, and that just makes me nervous.

If I was giving advice to someone I would suggest they write down what they are going to say and practice it.  I've tried it ... but it makes me nervous or I forget the carefully crafted words.  I'm also a writer, and I like to write, review, write, review and then post/publish/submit.

So Wednesday I started with what I wrote above in the second paragraph.  And rocked my intro.  Explained both my businesses, what I'm looking to accomplish and how I'm looking to grow.

On Thursday it was more personal, and I'm thinking I didn't do as well.  Because when it's about me; the personal me -not the business me, it's a lot harder.  {sigh}  I can think of so many things I should have said, but thinking of them while driving home in the car isn't helpful.  Second guessing, ugh.

So earlier today I was out shopping with my daughters and I saw one of my favorite quotes on a bracelet charm that sums it up well.  "It is what it is".  We can't change what has been, just look at how to continue to improve moving forward.

Friday, December 5, 2014

Collaboration or Competition?

I attended an AHA Training Center forum a few weeks ago.  I'm always learning something new and the vendors usually have great stuff to share.  :)  I had joined in on a conversation with a few instructors and we realized a few minutes into our discussion that one of them is a local instructor affiliated with a different training center than mine.  She said to me "You're my competitor".

Um... what?

My first instinct was to say "No, we're colleagues. Not competitors."

But it got me thinking afterwards.  Why do instructors, and maybe business owners in general, look at others in their field as competitors?  I've been teaching CPR and First Aid for almost 15 years, 8 of those as a small business.  I've only run across one training center that has been somewhat competitive, undercutting and a little aggressive at times.  I won't name them, that's not fair, but I've had folks in my classes who previously took a class with them and didn't want to go back when they needed to renew their certification.

I'm fortunate to be a a very collaborative training center where we refer businesses and students to each other.  If someone contacts me for a class, but I can't fit them in my schedule, I have several instructors I'm happy to refer them to.  When I get a call for a class that is further than I'm willing to drive, I refer them to another instructor.  And those instructors do the same for me.  We have a great collaborative relationship which I think strengthens our businesses and ensures that people looking for a CPR or First Aid class are able to find one.

I don't see myself in competition with other instructors.  I do see myself as doing the best I can to provide fun and informative classes.  That is what I hopes makes people want to take my classes.  But I'm not competitive; you either want to attend my class or someone else's.  I'm not going to chase down business.  I'm a small part-time woman-owned business run by a full-time mom and I'm happy with that.  I love to collaborate and meet other instructors, I don't want to compete with them.

Wednesday, October 15, 2014

Is it silly or is it really raising awareness?

I kept noticing this post by several friends on Facebook:

I know nobody will read my status but sometimes, when I'm bored, I get wrapped up in a sleeping bag and lather butter all over myself and slide around the kitchen floor pretending I'm a slug.

So of course I comment something like "ha ha" or "um.... okay?"

Is this some private joke?

A little while later I receive the following private message:

"Dear fellow slug victim. I'm sorry, I have lost at this game and now so have you! You liked or commented on my status so you must now post the following message as your status to continue the game for breast cancer awareness month (unless you have lost your sense of humor). I know nobody will read my status but sometimes, when I'm bored, I get wrapped up in a sleeping bag and lather butter all over myself and slide around the kitchen floor pretending I'm a slug. Thanks!"

So my first question is ... what does this have to do with Breast Cancer Awareness?  How does this help any of the myriad organizations that are researching cancer, working on a cure or supporting cancer patients and survivors?  Quite frankly, I can't see how.  And then of course I began to worry that I seemed callous by posting 'ha ha'.

I know I'm comparing this, and maybe unfairly, to the ice bucket challenge.  Not only did this silly Facebook prank go viral it raised millions of dollars to aid research and treatment for patients and families with ALS.  Towards the end I saw of lot of videos of "do it or donate", which was supposed to be "do it and donate" - and I'm happy to say my 4 children and I did do it and I made a nice donation to the ALS Therapy Alliance.  But the reality is millions of people participated in one form or another, we all became very aware of what ALS is, how debilitating the disease is and millions was raised for research that will hopefully lead to improved treatments and a cure.

But let me get back to my point.  Unless you're 'in the know' - how does a silly post raise awareness and provide any benefits or support to cancer support, treatments and research?And why do we need a silly post to raise awareness?  It's October - Breast Cancer Awareness Month.  Pink is everywhere, there are runs, walks and lots of fundraising events going on.  Awareness does not lead to donations, breakthroughs in research and improvements in cancer treatments and survival. Awareness that leads to action does.  Like this newsletter I received in my email today which encourages donations and showcases companies who will donate a portion of sales of their products to cancer research.   I'm not cynical of breast cancer or any cancers, I have a strong history of cancer in my family which is why I have a mammogram every year.

So my awareness post will be:

New Hampshire's Let No Woman Be Overlooked Breast and Cervical Cancer Program plans, promotes and implements programs of education and screening to reduce the mortality rates, through early detection, of breast and cervical cancer among NH women.



Sunday, September 28, 2014

Squirrel Project kind of day

My facebook status today:

Today is turning into one of those squirrel project kind of days. Went to put away laundry, ended up cleaning out an overflowing drawer, kids needed a charging cable, which I didn't find but the entire basket of cables is organized neatly - and the laundry I wanted to start a half hour ago is still waiting and I'm replying to emails on the computer that I noticed on my phone while looking for the charging cable.

So I will admit. I just made up the term Squirrel Project.  Because I was trying to describe what felt like sudden onset of adult ADD.  But then a friend posted that she was having the same kind of day and didn't realize there was a name for it.

Now there is.

I'll trademark it.  Squirrel Project Day (tm).  There, now it's official.

Oh, and 4 hours later after hiking Mt. Agamenticus with the Cub Scouts I finally did the laundry.  I have not done the other 9 things on my to do list for today.

In other news....

This is my first post on this blog in MONTHS.  Why?  Because I got busy.  I organized all my volunteering and non-CPR & First Aid related work into a new business. Aptly titled "Some This & That"  since that is what it is.  I also started using my other blog for my Girl Scout troop and got busy with the new studio.  Life is good.  Busy.  But good.

Thursday, April 24, 2014

The downside of good SEO

When I first set up my website I put a lot of effort into search engine optimization and marketing.  I was coding then, writing my own html, so I was meta tagging and manually entering my site into search engines.

And it worked!

A number of my students were contacting me for a class through direct referrals from my previous students.  When I first began teaching about 70% of my students were referred to me.

As I've become busier that number is changing.  I'm still getting quite a few referrals, but now I'm getting calls and emails directly from search engine hits on my website.  When you're looking for a class on the NH Seacoast I'm on page 1 of the rankings.

It's a good thing.

It's also a bad thing.

I get a lot of emails from folks looking for classes who are not geographically anywhere near me, like California.  (Although if you pay air fare and hotel I'll teach you! I've never seen the Pacific Ocean.)  I'm not quite sure of how, but when I check my analytics they are finding me when they are specifically looking for courses offered by an American Safety and Health Institute instructor.  I'm listed right underneath HSI, the parent company of ASHI.

This means I'm getting a lot of email and most of it is not for me.  In addition to course requests I'm receiving emails from students looking for the cards from courses that I did not teach.

A plea to all instructors: Please send your students their cards promptly after each class.  Your students are calling & emailing me looking for their cards!  I'm referring them to HSI since I don't know who you are.

If you're in NH, ME or MA and within a 45 minute drive of the Portsmouth, NH area I'm happy to come and provide a course.  If you're looking for a class in the NH Seacoast area visit my website at www.coastalcpr.com and sign up for a class.

If you're looking for your card, or need a replacement card please contact your course instructor.  If it's me - call or email me. If it's not me and you're not sure who it is contact the location where your class was held.  They should be able to help you get in contact with your instructor.  If you still need help and it's and ASHI course call HSI directly at 1-800-447-3177. (Yes I know, it is pretty close to my phone number too.)  If it is an American Heart Association course you can find your local AHA training center at www.heart.org and click on CPR.