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Showing posts from April, 2014

The downside of good SEO

When I first set up my website I put a lot of effort into search engine optimization and marketing.  I was coding then, writing my own html, so I was meta tagging and manually entering my site into search engines.

And it worked!

A number of my students were contacting me for a class through direct referrals from my previous students.  When I first began teaching about 70% of my students were referred to me.

As I've become busier that number is changing.  I'm still getting quite a few referrals, but now I'm getting calls and emails directly from search engine hits on my website.  When you're looking for a class on the NH Seacoast I'm on page 1 of the rankings.

It's a good thing.

It's also a bad thing.

I get a lot of emails from folks looking for classes who are not geographically anywhere near me, like California.  (Although if you pay air fare and hotel I'll teach you! I've never seen the Pacific Ocean.)  I'm not quite sure of how, but when I ch…